These women who launched prove-in the words of Rosie the Riveter, “We can do it!” The tradition of these Mothers of Invention continued when, compliments of knitter Krista Suh, the heads of millions were adorned with pink, pussy-cat ears in the largest women's march in history. Women Who Launch is a history of women in business and beyond who have proved to be an inspiration to so many who have followed in their footsteps, to create strong businesses, brands and organisations. Meet Julia Ward-Howe who showed what’s good for the goose is good for the gander when she created the Girl Scouts of America Sara Joseph Hale-authoress of Mary had a Little Lamb who convinced Lincoln to launch a national day of thanks while Anna Jarvis persuaded President Wilson to initiate a day in tribute of mothers Estee Lauder who revolutionized the cosmetics industry. This collection of inspirational stories and biographies of game-changing women is a testimony to women empowerment in the world. Dorothy Parker observed, “It’s a man’s world”, yet the women entrepreneurs and game-changers profiled in Marlene Wagman Geller’s book, Women Who Launch would beg to differ.
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